Steve Grindrod launched Steve Grindrod Amplification (SGA) in 2015. Steve Grindrod is renowned for shaping "the British Sound," during his extensive experience as Chief Designer at major amplifier companies. His tenure includes 27 years at Marshall, where he developed legendary amplifiers such as the JCM800 and Silver Jubilee, 8 years at Vox, contributing to the creation of the AC30 and other models, and 6 years at Albion, further enhancing his portfolio. The debut SGA product line, the Pendragon series, was unveiled in 2015.