Keith Urban introduced his URBAN Guitar Collection in 2013 via Home Shopping Network (HSN). The initial line up featured two versions of the “Phoenix Edition” guitars — electric and acoustic/electric —  in Brazilian Burst, Emerald Brazilian Burst, Black and Vintage Natural Ivory.  It was part of a set that included an amplifier, strings, guitar strap, picks & instructional DVDs. Urban returned to HSN in 2017 and 2018 with more models including the Light The Fuse limited edition series.