Reliance was a brand name of George Houghton and Sons (GH&S) of Birmingham, UK. George Hougton opened his Reliance factory in 1888 in Heaton Street, Birmingham. GH&S made a range of stringed instruments including banjos, ukueles and guitars. George Hougton's son (also named George) closed the Reliance works in 1962 and the equipment and some of the staff moved to a factory at 12 Gravel Hill, Bexleyheath, Kent where they made instruments under the Dallas label