In 1977 Guild introduced a new range of solid body guitars and basses - the S & B series. This advert introduces the S-300 guitar.

Introducing the Guild S-300. It's loaded with surprises! New body shape. 24-fret neck. Wide-fret curved ebony fingerboard. Schaller machines. Phase switch. Plus a choice of double pick-ups to give you the sound you're after. On the S-300D(illustrated), DiMarzio PAF and Super Distortion Humbuckers are standard. Or you can have Guild Double Humbucking Pick-Ups on the same guitar (Model S-300). Either way, you'll be playing one of the most impressive new electrics around. And that shouldn't be a surprise, because it's a Guild.